Biking is the fastest growing form of transportation in New York and because of that New Yorkers have BikeNYC.org as their go-to place for all things bicycling.
With a user friendly calendar and daily tips and deals, BikeNYC is the source that connects the vibrant world of bicycling in the city that never sleeps.
Apart from the great idea of going green or exercising without realizing it, I really love their ad campagne. How cool are these pictures?
I bike around Copenhagen every day and don’t see that as a big deal at all – but I never had the courage to bike in New York while I lived there. I found the traffic horribly intimidating and it seemd as the drivers weren’t aware of bikers. So one could hope that this campaign will work and succeed in reminding all the crazy drivers out there to keep an eye out for hipsters on bikes.
If it does I just might jump on a bike next time I visit!
